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P&G Research Head Mourns MR’s Lost Listening Skills
Researchers need to develop listening and idea generating skills, according to Procter & Gamble’s senior researcher Kim Dedeker, who was speaking at yesterday’s Advertising Research Foundation (ARF) workshop ‘Transform Your Research By Listening’. Continue

 

PR Firm to Monitor Social Media

In New York , PR company MWW Group has launched a social media monitoring service to enable analysis of dialogue across the ‘social web’. Continue

                                                              

US Households Not Prepared for Digital Switch

Around 6.5 million US homes (5.7% of households) are not ready for the transition to digital TV (DTV) which is now scheduled to take place on June 12 this year, according to Nielsen estimates. Continue

                                                              

MRA Guidelines Mark Data Privacy Day

In the US , the Marketing Research Association (MRA) has released a set of best practices for survey and opinion research, in recognition of Data Privacy Day which takes place tomorrow. Continue

                                                              

iItracks Adds to Focus Group Software

Canada-based online data collection specialist Itracks has updated its Bulletin Board Focus Group software with an additional language option, and user enhancements for both moderators and respondents. Continue

                                                              

Nielsen Shutters P.R.I.S.M. Initiative

In the US , Nielsen has announced the indefinite suspension of its P.R.I.S.M. initiative, which it set up with the In-Store Marketing Institute in 2006. P.R.I.S.M. aimed to establish a common industry metric to measure audiences and gauge the effectiveness of in-store marketing. Continue

                                                            

Vehicle Launch Index Powers Up

In the US , automotive specialist JD Power and Associates has launched an index to provide auto manufacturers with information that quantifies how well a new vehicle model performs during its launch years. Continue

                                                              

Online Population Hits One Billion

For the first time, the number of people worldwide aged 15+ using the Internet in a single month has passed the one billion mark. Online audience measurement firm comScore says the milestone was passed in December. Continue

                                                             

Information Industry Tipped to Beat Recession

US-based research specialist Outsell says the information and publishing industry should grow steadily this year, by about 3% from $400bn in 2008 to $412bn in 2009. Continue

                                                           

Nielsen Slows LPM Rollout

Nielsen has written to clients announcing a delay to the rollout of its Local People Meter (LPM) service in local television markets. The company will pause when the LPM is in use in 25 markets, instead of continuing rapidly to reach all 56 originally scheduled. Continue

                                                            

New Tool Seeks Insights from Online Community

Toledo, Ohio-based MR and strategy company c8mr has announced the release of Forum360™, a new ‘social collaboration tool’ designed to give marketers insights from a carefully constructed and maintained online community. Continue

                                                              

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