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PR Firm to Monitor Social Media
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In
New York
, PR company MWW Group has launched a social media
monitoring service to enable analysis of dialogue across
the ‘social web’. Continue |
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 Top
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US
Households Not Prepared for Digital Switch
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Around 6.5 million
US
homes (5.7% of households) are not ready for the
transition to digital TV (DTV) which is now scheduled to
take place on June 12 this year, according to Nielsen
estimates. Continue
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MRA Guidelines Mark Data Privacy Day
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In the
US
, the Marketing Research Association (MRA) has released a
set of best practices for survey and opinion research, in
recognition of Data Privacy Day which takes place
tomorrow. Continue
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iItracks Adds to Focus Group Software
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Canada-based online data collection specialist
Itracks has updated its Bulletin Board Focus Group
software with an additional language option, and user
enhancements for both moderators and respondents. Continue
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Nielsen Shutters P.R.I.S.M. Initiative
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In the
US
, Nielsen has announced the indefinite suspension of its
P.R.I.S.M. initiative, which it set up with the In-Store
Marketing Institute in 2006. P.R.I.S.M. aimed to establish
a common industry metric to measure audiences and gauge
the effectiveness of in-store marketing. Continue
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Vehicle Launch Index Powers Up
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In the
US
, automotive specialist JD Power and Associates has
launched an index to provide auto manufacturers with
information that quantifies how well a new vehicle model
performs during its launch years. Continue
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Online Population Hits One Billion
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For the first time, the number of people
worldwide aged 15+ using the Internet in a single month
has passed the one billion mark. Online audience
measurement firm comScore says the milestone was passed in
December. Continue
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Information Industry Tipped to Beat Recession
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US-based research specialist Outsell says the
information and publishing industry should grow steadily
this year, by about 3% from $400bn in 2008 to $412bn in
2009. Continue
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Nielsen Slows LPM Rollout
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Nielsen has written to clients announcing a delay
to the rollout of its Local People Meter (LPM) service in
local television markets. The company will pause when the
LPM is in use in 25 markets, instead of continuing rapidly
to reach all 56 originally scheduled. Continue
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New Tool Seeks Insights from Online Community
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Toledo,
Ohio-based MR and strategy company c8mr has announced the
release of Forum360™, a new ‘social collaboration
tool’ designed to give marketers insights from a
carefully constructed and maintained online community. Continue
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An
informed consumer is a welcome customer.
