

Google Adds Time-Shifted Data
Google’s platform for TV advertisers is to offer new time-shifted
viewership data, showing how and when viewers see commercials in
recorded programs, via an alliance with technology solutions distributor
MediaBank. Continue
Auto Dealer Panel Launched
Specialist research firm Valient Automotive has announced the launch of
iDealerPoll.Com, an automotive dealer panel. Continue
WPP Links with Omniture, Invests $25m
Marcoms giant WPP has announced a partnership
with
US
web analytics firm Omniture to provide clients with ‘more effective
insights’ across both digital and traditional media channels. The deal
involves WPP investing $25m in Omniture stock. Continue
NEC Ad Watches You Back
In Japan, IT solutions giant NEC has developed a digital signage board
containing face recognition technology, which can serve up targeted ad
content according to the viewer’s gender and age and measure how
interested they were in a particular ad. Continue
GBC enters into new partnerships with iPowerWeb and GotVMail.... Continue
InfoCommerce Report: The business of databases and directories:
Preston Williams III contributes to new product development efforts at
D&B...Continue
Preston
Williams hands over leadership at GBC®.
Kim Cassell joins GBC®.
GBC provides you with direct connection to a number of news
organizations.
Breaking Headlines
...
Pitney Bowes Forms Insight Arm
In the
US, document management giant Pitney Bowes – the parent of location
intelligence provider MapInfo – has formed a new division to help
market its data analysis services. Continue
BuzzBack Reports Rapid Growth
Web-based consumer researcher BuzzBack has reported a 35% increase in
sales in 2008, with growth in profits following expansion of the
business. Continue
Pitney Bowes Forms Insight Arm
In the
US
, document management giant Pitney Bowes – the parent of location
intelligence provider MapInfo – has formed a new division to help
market its data analysis services. Continue
Peanut Labs and DMS Partner
Sample provider Peanut Labs and AOL-owned online marketing research and
field agency DMS (Digital Marketing Services) have partnered to combine
their recruitment strengths. Continue
