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Google Adds Time-Shifted Data
Google’s platform for TV advertisers is to offer new time-shifted viewership data, showing how and when viewers see commercials in recorded programs, via an alliance with technology solutions distributor MediaBank. Continue

Auto Dealer Panel Launched
Specialist research firm Valient Automotive has announced the launch of iDealerPoll.Com, an automotive dealer panel. Continue

WPP Links with Omniture, Invests $25m
Marcoms giant WPP has announced a partnership with US web analytics firm Omniture to provide clients with ‘more effective insights’ across both digital and traditional media channels. The deal involves WPP investing $25m in Omniture stock. Continue

NEC Ad Watches You Back
In Japan, IT solutions giant NEC has developed a digital signage board containing face recognition technology, which can serve up targeted ad content according to the viewer’s gender and age and measure how interested they were in a particular ad. Continue

GBC enters into new partnerships with iPowerWeb and GotVMail.... Continue

InfoCommerce Report: The business of databases and directories: Preston Williams III contributes to new product development efforts at D&B...Continue

Preston Williams hands over leadership at GBC®.

Kim Cassell joins GBC®.

GBC provides you with direct connection to a number of news organizations.  
          

Breaking Headlines
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Pitney Bowes Forms Insight Arm
In the US, document management giant Pitney Bowes – the parent of location intelligence provider MapInfo – has formed a new division to help market its data analysis services. Continue
 

BuzzBack Reports Rapid Growth
Web-based consumer researcher BuzzBack has reported a 35% increase in sales in 2008, with growth in profits following expansion of the business. Continue

Pitney Bowes Forms Insight Arm
In the US , document management giant Pitney Bowes – the parent of location intelligence provider MapInfo – has formed a new division to help market its data analysis services. Continue


Peanut Labs and DMS Partner
Sample provider Peanut Labs and AOL-owned online marketing research and field agency DMS (Digital Marketing Services) have partnered to combine their recruitment strengths. Continue
                                                            

News & Information


 

NEWS FLASH!
        
GBC enters into new partnerships.
InfoCommerce Report: The business of databases and directories.
Preston Williams hands over leadership at GBC...
Kim Cassell joins GBC.
Visit  our Press Release section for news reports about GBC activities...
     
  
  
REMINDER:
We provide links to various Commercial, News & Technology Organizations ... 

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